Campbell’s Soup, a long-standing staple in American households for nearly two centuries, is currently navigating a period of notable business challenges. Changing consumer preferences have played a major role, as more shoppers now favor natural and minimally processed foods over traditional packaged options. In response to these market shifts, the company broadened its portfolio through several acquisitions, which contributed to a substantial increase in its overall debt.
Alongside these market adjustments, Campbell’s has also faced internal disagreements about the company’s future direction. The Dorrance family, which holds around 40% of the company’s shares, has differing views from Daniel Loeb of Third Point, who owns approximately 7%. Loeb has supported the idea of significant updates to the brand, including potential redesigns of Campbell’s well-known red and white cans. These differing perspectives have resulted in legal discussions and debates regarding company management and strategy…
